RESEARCH
I love to do research. I always have. Diving into new topics and finding nuggets of great info is a thrill. On this page you'll find a variety of
research projects from my master's program at DePaul, including me and my classmates' winning entry in the 2019 Page Case Study Competition and one from my undergrad program at Roosevelt University which was published in the university's IMC Review.
Research is to see what everybody else has seen, and to think what nobody else has thought.
Albert Szent-Gyorgyi
2019 PAGE CASE STUDY COMPETITION WINNER
FIRST PRIZE, COMMUNICATIONS SCHOOLS
"When You Wish Upon A Star: Disney|ABC Puts Corporate Values First In Canceling 'Roseanne'"
As part of my master's program at DePaul, in Business Skills for Strategic Communicators, we researched The Walt Disney Company's and ABC's swift response to an egregious tweet sent by actress Roseanne Barr, star of ABC's "Roseanne." We were awarded FIRST PRIZE in the Communications Schools category.
PUBLISHED RESEARCH - IMC Review
"The Effectiveness of Brand Recall in Product Placements Based on Modality"
At Roosevelt University, I devised an original research study on whether people recall product placements more when they hear them or see them. The study was selected to be published in the university's IMC Review in Spring 2015.
RESEARCH REPORT - American Lebanese Syrian Associated Charities (ALSAC)
As part of my master's program at DePaul, in Research, Data and Insights, we were invited to help a real-world client with original research. ALSAC, the fundraising arm of St. Jude Children's Research Hospital, asked us to research how it could better retain volunteers and attendees to its events aimed at adults aged 35 to 55. Used With Permission.
RESEARCH PAPER - "How Disney Changed Broadway"
As part of my master's program at DePaul, in the Media & Cinema Studies class, "History of Disney," I was required to write a research paper that dealt with a historical issue related to The Walt Disney Company. Since I have a love of theatre, I focused on how Disney changed Broadway from "The Lion King" to "Mary Poppins" to "Aladdin" and more.