Published Research - IMC Review

"The Effectiveness of Brand Recall in Product Placements Based on Modality"

Academic, Spring 2015

At Roosevelt University, seniors in the Communications program were required to do a full-year research class. In Semester One, students learned about research methods and devised an original research study. In Semester Two, that study was executed and presented to a panel of faculty. My study on whether people recall product placements more when they hear them or see them was selected to be published in the university's IMC Review in Spring 2015.

@2019 Hank Mendheim. All Rights Reserved.

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