Show me a brand and I may remember it. Make me feel something for that brand
and I'll never forget it. In any good campaign, connecting with the customer on an
emotional level is key. At the heart of that connection is great story-telling.
Here are a few campaigns I personally created and/or produced while
serving as Senior Producer at "Windy City LIVE."
"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."
Sir Richard Branson
Professional | Created and executed a PR event as a tie-in with Disney's "Mary Poppins Returns," in collaboration with Walt Disney Studios. Our event was something Disney typically does not do on a local level and its agency even warned us Disney would most likely decline. Instead, the Mouse House approved every element of my pitch!
WCL/"Peapod's Next Best"
Professional | Designed and executed a one-hour television special for Peapod online grocer. We created a "Shark Tank"-like competition to find Peapod's Next Best product to feature on its site.